Apple iPhone 6, Apple Watch, Apple Pay…What’s Next??

On Tuesday (Sept 9th), Apple held a press conference that introduced several new products.  The first being the oh-so-popular iPhone 6 and iPhone 6 Plus, which will be equipped with larger screens, better camera, iOS 8, and other new features. The company also introduced Apple Watch. The watch will feature mostly the same features as the iPhone, but will come smaller in size (and probably not be as popular as their other products when it comes to sales).

In addition, CEO Tim Cook took a moment to introduce a new payment system/digital wallet service called Apple Pay.

According to the AP, Apple Pay is integrated with iPhone’s Passbook. The users credit or debit card information will be secured within Passbook’s credential-storage and will be only accessible by fingerprint ID.

Apple Pay is designed to let iPhone 6 owners use their smartphones to pay for purchases at brick-and-mortar stores as well as online via apps. The company says it’s easier and more secure than using a credit or debit card. And it puts Apple in direct competition with services like PayPal and Google Wallet.

In stores, the system uses a technology called near-field communication, which allows mobile phones to communicate with other devices at close range. Many Android phones already have a near-field communication antenna, but iPhones have not until now. Users will pay by holding a phone close to a contactless reader with their finger on the touch ID fingerprint system. It’s also set to work with the Apple Watch when that debuts in 2015.

“Apple Pay will forever change the way we pay for things,” said Apple CEO Tim Cook.

Read more here…

Apple continues to be innovative enough to strong-arm the competition. It will be interesting to see what product comes next down the pipeline.