Rihanna, who has been longtime fan of Gucci and already has her own children’s charity, has been chosen by Gucci’s creative director, Frida Giannini to showcase its collaboration with UNICEF. Rihanna teamed up with the fashion house back in February and performed at Gucci’s UNICEF fundraiser during New York Fashion Week. This will be the label’s first ad campaign for the children’s charity. (Photo Source)

According to WWD, Giannini said: “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign.”, Giannini chose the Rihanna for her “strong personality”.

The campaign, “Tattoo Heart”, will be out in December with 25% of sales going towards the charity. (Source)