Nelly’s definitely on his grind with a new energy mix called ZizZazz. The Grammy award winning artist recently linked a deal with ZizZazz and now owns part of the company.

ZizZazz is the fastest growing energy drink company in the nation. The company chose Nelly in an effort to broaden the brand and enter into newer markets. The deal is surely a lucrative one for the St. Louis born rapper whose portfolio is already diversified with a NBA team, the Pimp Juice energy drink, and the highly successful urban clothing line, Apple Bottoms. The new deal will also help promote his upcoming album, Brass Knuckles.

“I’m excited to partner with ZizZazz, the drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles,” Nelly explained to AllHipHop.com. “I didn’t want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I’m set.”

Nelly is the first big name entertainer to work with ZizZazz. They know Nelly’s endorsement will help continue the growth of the company.

Commercials, radio advertising, and public appearances are some of the responsibilites Nelly will endure in his new ownership capacity. (Source)