TRENDSETTERS: Get Ready for Fall w/Kimora admin Thursday, August 14, 2008 The Runway, Trendsetters Alexis Phifer, the newcomer, had some nice dresses in her fall collection. Let’s take a look at what a more seasoned player, Kimora Lee Simmons has to offer for Fall 08 with her Baby Phat, Phat Farm and KLS Collections (there’s something for the men too!). Paying homage to Old Hollywood… Kimora said she was simply offering her take on what’s been done before. “I’m offering everything for my girl to wear from the red carpet to the boudoir … It’s fashion from the 20s to the 40s, very retro glam, old Hollywood …” (Source) And to think Baby Phat started as an advertising campaign! Russell Simmons designed some cute T-shirts as a promotional campaign for the brand. The campaign was so successful that celebrities like Tyra Banks were seen wearing the Baby Phat tees. Recognizing the potential, Russell decided to launch a new line for women and named it Baby Phat. His wife, Kimora Lee Simmons, who was a former model of Chanel and muse to Karl Lagerfeld was brought on board to be the Creative Director of the brand. (Source) (Photo Source)