3-D makes it to TV admin Monday, January 5, 2009 The Script The LA Times reports that at the Consumer Electronics Show in Las Vegas, more television manufacturers were stead fast on promoting their new technological advance, 3-D on the tube. While most electronic store salesmen are trying to reach their commission goals by selling HD tv’s, the HD will soon be a thing of the past. The idea of bringing 3-D to screens in the home is making a comeback after failed attempts, in the 1950s and then again in the 1970s. Hoping the third time will be the charm, manufacturers are making a concerted push this year to promote 3-D TV as the best way to enjoy live sporting events and action films. “Unlike earlier attempts, it’s not just gimmick to try to sell a bad horror movie,” said Doug Darrow, a Texas Instruments executive. “It’s a whole different picture now.” The National Football League (NFL) recently took a chance and aired the Oakland Raiders vs San Diego Chargers game in 3-D. The viewing was only at selected theaters throughout the U.S. But the NBA will be next up when it tries out the “3-D” coverage at next month’s All-Star weekend. So, how much will you have to pay for your favorite movie on dvd in 3-D? At this time, we’re not sure. But it is said that, “The studios are putting a lot of money into producing 3-D movies for digital cinema, and there’s an incredible slate of 3-D movies coming” in 2009, said Brad Hunt, former chief technology officer of the Motion Picture Assn. of America and now president of Digital Media Directions, a consulting firm in Westlake Village. “They’re now very interested in creating a thriving 3-D home video market to generate payback for their investments in making these movies.” As for the 3-D glasses, YES they are still required. But luckily they come much slimmer and more fashionable. It is not said if the glasses will come automatically when you purchase a television. But it’s too early to tell. Although it will be several years before the 3-D tv’s become mainstream, there are several companies like Philips, Samsung, Mitsubishi and Panasonic who have already introduced their sets. (Pic Source)