We are aware that hip hop stars like to party and pop bottles. But more and more are taking popping bottles to a whole new level through major endorsement deals.

The latest to succumb to the alcoholic beverage industry is producer/rap artist, Swizz Beatz. Swizz has teamed up with Hennessy to launch a new line of cognac called Hennessy Black.

“Beatz is a long-time fan of the brand and approached us looking for ways we could work together. Since this product is all about having fun in the club, he suggested collaborating on a track that would be a hot dance song in the clubs,” Andy Glaser, senior VP of Hennessy Business, tells Billboard.

Hennessy Black, the company’s first major launch since 1961, will be available in 10 markets throughout the U.S. including Arizona, Georgia, Illinois, Indiana, Louisiana, New York City, Ohio, Washington DC and Massachusetts.

The drink will come to market with a variety of mixed drink recipes, including: Hennessy Black ice (with lemon juice and sugar); Hennessy Black Bull (coffee Liqueur and cola with ice); Hennessy Black Spice (ginger, syrup and lemon juice); and Hennessy Black Royale (champagne, lemon juice and syrup).

Check out the Swizz Beatz video for “When I Step Into The Club” below:

[youtube=http://www.youtube.com/watch?v=UfLul7nDhL4&color1=]

(PhotoSource)