Atlanta rapper, Ludacris, is set to launch a new cognac called Conjure from France.

Hip-Hop icon Chris “Ludacris” Bridges has launched a new cognac, banking on his success on the record charts to shoot his latest project to the top of an extremely competitive business. With the inevitable paparazzi and chauffeur-driven Bentley, the star created a buzz at the normally staid Vin expo, the wine and spirits trade show in Bordeaux this week. His fan base spreads across America, Asia, Europe and Africa. Exactly the market Kim Hartmann, owner of Birkedal Hartmann cognac, hopes to capture with Conjure, custom blend for the hip, urban market. He’s prepared to ship as much Conjure cognac as the hipsters are prepared to buy at $34.99 per bottle. (AFP)

In a recent statement to press, “It’s not just me attaching my name to it,” he explained. “Whenever I involve myself in a business, I submerge myself in it…Hard work pays off.”

Ludacris is steady defining his young mogul status. Rappers need to peep game. Like he said, with hard work, all things are within your reach.

(Spotted @ SOHH.com)