Cher Lloyd Joins Jay-z’s Roc Nation janda Sunday, January 2, 2011 On The Block, The Studio According to reports, X Factor finalist, Cher Lloyd has inked a deal with Jay-z’s label Roc Nation. It’s being said that the 16-year old was in a bidding war and had to choose between Will.I.Am’s label and Roc Nation, but it looks like she’ll be throwing the “Roc” in the air. In case you missed her on X Factor or just not quite sure who she is, check out her performance of the Keri Hilson’s version of Soulja Boy’s “Turn My Swag On” that created all the buzz.