Jay-Z In Talks To Bring 40/40 Franchise to ATL (Video) Ms. Bels Monday, February 7, 2011 Credits & Debits, Power Moves, The Receipt This week, Jay-Z and his business partners met up with Atlanta Mayor Kasim Reed to discuss plans to bring the 40/40 franchise to the city. Although the sports bar’s location is yet to be confirmed, the Hartsfield Jackson Airport is said to be the “it” spot. In true ATL fashion, the Mayor continued the business meeting at the local Busy Bee soul food restaurant. Channel 2 News’ Jovita Moore was granted the only interview with the rapper. Click here to view the video footage.