From Def Jam Records to Phat Farm clothing, hip-hop mogul and activist Russell Simmons is now lending his advice in his new book Super Rich: A Guide To Having It All.  In this book, which is also a great follow-up to his first novel and New York Best Seller Do You, he explains that it is imperative to have a certain consciousness or faith while running a business.

“…so I’ve had all these experiences where I bought businesses and had to buy out the partners because they didnt believe in the long term vision and wanted to see short term results. But in all cases, I stuck with my goal and the brands became worthwhile. The investment made good sense. But it took a little longer. And I think people need faith in small businesses. I think if you have a great idea, it’s still a great idea…just because it hits a road block doesnt mean it’s time to quit.”

Check out the video:

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If you haven’t purchased Russell’s new book, Super Rich: A Guide To Having It All, you can find it at your local bookstores or online.

You can follow Russell Simmons on Twitter @UncleRush.

Source: CNNMoney.com