I guess this is the right time to launch your third perfume fragrance. Since the announcement of her pregnancy on the VH1 Video Music Awards, all the media spotlight has been on Beyonce and her soon-to-be little bambino.  Well, Beyonce launched her third fragrance Pulse at Dream Downtown in New York.   When asked how does this fragrance differ from the past two, she told the Associated Press:

This is very fresh. This is all about citrus, but it also has vanilla in the back. It is important for me for a fragrance not to just smell like one thing. I think women are interesting and I don’t like for you to be like, “Ok, this smells like this.” I like for it to be something signature and something that brings out your inner beauty and your confidence and makes you feel like you leave a long-lasting impression on someone.

And of course, the promotion of Pulse could not be complete without Beyonce speaking on the new scents’ relation to her pregnancy and the transformation into a parent.

AP: Your recent fashion show in London (with mother Tina Knowles for House of Dereon) was about empowerment. This scent is about empowerment. Why is that important to you?

Beyonce: I just enjoy being a woman and especially right now, I just feel so empowered. I think that is sort of my place in the world, for people to see that you can be an entrepreneur. You can have goals and dreams and you can grow and be strong and have your strong opinions, and all of these things bring that out in you.

AP: Does pregnancy make you feel more empowered?

Beyonce: Absolutely. It is the most powerful creation for you to be able to have life growing inside of you. There is no bigger gift, nothing more empowering.

AP: You have the fragrance, the clothing line, a husband, career and a baby on the way. What is next on your bucket list?

Beyonce: Balance. I am still working on balance and still growing. I am starting my company, my label. I want to create a boy band. I want to continue to produce and do documentaries and music videos. I eventually want to start directing for other artists. Once I know that I have my stuff together and I trust that, I can do it for other artists. I see so many male artists building these empires and passing their knowledge on to other artists and development. I see myself doing the same thing and hopefully other younger artists when they grow up and they have been around for 15, 20 years, they can do the same thing.

AP: What advice have you gotten from your mother and sister on motherhood?

Beyonce: I have the best examples around me because my sister is the most incredible mother. My mother, I am so proud of her. I see her and I could cry every time I think about her because she is such an incredible woman, so I just pray that I have the same bond with my children, child.

AP: Will the baby go everywhere with you?

Beyonce: Yes, I will probably be that way. I am sure I will. I think that it shouldn’t stop you. I think of course my life is going to change, and I definitely will make sacrifices, but you know, I think I will be able to bring hopefully my little rider with me.

AP: You are doing an appearance for the perfume where you will be with your fans. What does it mean to you to be able to interact with them like that?

Beyonce: I have the best fans. They are so passionate and so loyal. I want to give them everything. I always get excited when I do the meet-and-greets because I get to really shake hands and look people in the eye and really see the impact that I have been able to have in people’s lives, because sometimes you don’t really get to see it. When I get to meet people and they tell me their stories and I feel their spirits, it makes me feel like my job and all of the hard work is worth it.

AP: You are pregnant but work nonstop. How do you keep your energy up?

Beyonce: I think it is just passion. When you are excited about something, you don’t have to think about your energy. It is natural and comes from adrenaline. It is important that I don’t look at this as like an illness. I am not sick. I am the same woman and I have the same passions.

AP: What is your pregnancy style?

Beyonce: I think I have been trying to find things that of course are flattering to the silhouette. I think a woman’s curves when she is pregnant are so beautiful. I don’t want to get matronly, and I still find things that are sensual and feminine and funky. I have been mixing different textures and suit jackets and blazers. I don’t want to be in the same dress every day.

Source: AP