While most of us “Jersey Shore” fans tune in each week to see the nonsense taking place amongst the cast, it is definite that, Nicole “Snooki” Polizzi is the break out star of the mega-popular MTV show. From the infamous face punch Snooki encountered during the first season, her crazy ways made her a fan favorite. Now, going into their 4th season, Snooki has branched out into several money-making ventures that proves she’s not some dumb Guidette afterall.

     At only 23 years old, Snooki has managed to become a celebrity requesting $20,000 in appearance fees. In addition, she’s a New York Best Selling Author for her first book “A Shore Thing” and is currently prepping her second novel, “Gorilla Beach” (May 2012).  Snooki will be releasing a style guide “Confessions of a Guidette”  and will partner with the Home Shopping Network on Nov. 10 to promote her new fragrance.

     And the Snooki craze doesn’t stop there. She has tanning products, mobile games and apps, a fashion line of flip flops and sunglasses, and begins filming her spin-off show for MTV soon. The pint-size Guidette is doing it BIG!  For those of you who want to know the secret to expanding your 15 minutes of fame, here’s some advice Snooki expressed to CNN:

Make the most of opportunities. I’m very fortunate to be a part of the “Jersey Shore” cast. I originally thought the show might last one season and then I’d go back to school. I often get asked by my fans where they buy the slippers, sunglasses and other fashions I wear on the show. I’m trying to take advantage of what’s going on in my career by offering fans some of the products that I love and use myself.

Don’t let negativity affect your vision. A lot of people have said harsh things, but I don’t let it affect me. If anything it gives me more enthusiasm and pushes me to do better in my career so I can prove them wrong. If some of the haters met me in person, I could turn them around. The “Snooki” that people see on “Jersey Shore” is my party alter ego. My spin-off show is more laid back, and I believe fans will see the whole Polizzi, not just one version of me.

Craft your signature style. All the products in my line are items I wear myself and feature the animal prints, neon and bling that I like to wear. I’m also very involved in the design process. I worked with the shoe retailer, Happy Feet, which manufactures the big, fuzzy slippers that I wear on the show, to create my own Snooki slippers that feature animal prints and neon colors.

For my fragrance with Aladdin Perfume, I helped develop a flirty, cute and sexy scent and design the packaging. It’s not enough for me to just put my name on a product.

Use social media to get feedback. I like to connect with fans on Facebook and Twitter and to also meet them in person at my book signings and product launches. My fans often ask me where I get the sunglasses or shoes that I wear on the show. And I’m in the process of launching a shopping website where fans can find all of my products in one place.

Expand your brand. I believe it’s important to be true to yourself and your vision. I want my brand to reflect my personal style and to also be affordable for my fans. I’d eventually like to include denim, sportswear, beauty products and to even open a retail store.