Yankee Stadium Makes Way for Rocawear janda Monday, April 16, 2012 Credits & Debits, Power Moves, The Game, The Runway In yet another power move, rapper/entrepreneur Sean ‘Jay-Z’ Carter has mounted up with his favorite baseball team in another joint business venture. Jay-Z’s clothing company Rocawear announced last week that they will partner with the New York Yankees in producing branded signage for the Yankee stadium. The deal with the 27-time World Series champions will also include Rocawear promotions throughout the 2012 season. About the venture, Jameel Spencer, the EVP of Marketing for Iconix Brand Group [company that houses Rocawear], says, “Jay-Z has been a longtime fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership. Rocawear, along with Jay-Z, is very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!” Sounds like a win-win to us considering the two have seen success together before when they teamed up back in 2010 releasing a limited-edition “Blueprint 3/Yankees” clothing line.