The Conjure Cognac brand is upping the ante in pulling in some big names to rollout their advertisements for the premium brand liquor. A new commercial starring, co-owner of the brand, Chris “Ludacris” Bridges has hit the airwaves. But not only does one of today’s hottest rappers take the leading role, the commercial was directed by industry veteran actor Larenz Tate. While Tate has been seen on the big screen many times, this is his first time being able to take director credits.

 

In regards to his directorial vision and working with Luda, Tate said, “It was a pleasure working with my good friend Chris Bridges on the Conjure commercial,” said Tate. “It feels good to work alongside people you respect. I hope my vision as a director gives the world a glimpse of the new level that Chris is taking his cognac brand. Cheers!”

 

Check out the Celebrating Conjure commercial below and as they say, “Imagine the Possibilites.”