via press release:

 

New York, NY October 9, 2012 – Marketing Maven Teneshia Warner, founder of award-winning agency Egami Consulting Group (Egami), has written Profit With Purpose: A Marketer’s Guide to Deliver Purpose-Driven Campaigns to Multicultural Audiences. With forewords by global philanthropist, Hip-hop pioneer and entrepreneur Russell Simmons, the book is a practical guide to engaging the multicultural audience in a purpose-driven way.

 

Profit With Purpose, is the first book to be published on multicultural Purpose-Driven Marketing and highlights the award-winning client work that Egami and MSLGroup have collaborated on over the years. The overarching theme is that people, products and services have a meaning, and that meaning is their purpose. When that purpose is aligned to meet the needs and/or serves others, great things can happen as lives are enriched and innovation occurs. Purpose-Driven Marketing highlights that the consumer can benefit in conjunction with a profitable bottom-line. This exciting new approach to multicultural marketing requires brands to shift from the ‘selling business’ and into the ‘business of serving’.

 

 

To purchase a copy of the book for $28, go to Paramount Publishing Inc’s website.

 

 

Thanks for sharing Janice Torres/Egami Consulting Group, Inc!