Photo credit: Washington Post

 

 

Super Bowl XLVII was the only concern for over 108.4 million viewers last Sunday night. With a dynamic half-time performance by Beyonce Knowles-Carter (and the return of Destiny Childs), millions of people tuned in but she and the football players weren’t the only reasons why.

 

We all know that the most talked about aspect of any super bowl is the outrageous advertisements.  Companies spend big dollars to obtain a spot during television’s most watched event. This year, it is reported that companies spent up to $3.8 million to secure an standard 30-second ad. According to the research firm SNL Kagan, the CBS network racked in about as much in advertising in 2013 as they did in 2012.  In fact, CBS secured $240 million in advertising for the super bowl.  At this point, SNL is not sure how much CBS pulled in profits (after money was psent to secure the rights to air the game and production costs).   But, $240 million is still right on target and is clearly signifies Sunday as a successful night.

 

Did the 34 minute power outage cause a hick-up in ad viewership?  That can be disputed due to the fact that the excitement of the second-half still garnered millions of views.  Football fans (and stans of Beyonce) may have took the outage and used the time for an extra long intermission. Nevertheless, everyone still tuned in to see the Baltimore Ravens become the super bowl champs.

 

What was you favorite super bowl commericial??

 

 

Source:  The Wrap