Alicia Keys Reaches Out to Women with EMPOWERED Campaign janda Tuesday, March 12, 2013 Credits & Debits, Power Moves Singer-songwriter Alicia Keys continues to be a ‘Girl on Fire’ not only with just her careers but also when it comes to the lives and well-being of others especially when it comes to women. Teaming up with the Greater Than Aids organization, Keys has launched a new information campaign called EMPOWERED. The campaign will focus on to increasing the women in United States’ awareness and education about HIV/AIDS. “When I became aware that women accounted for one in five new HIV infections occurring in the U.S. each year, it shook me to the core and I realized this is an issue we ALL need to pay attention to. Whether HIV positive or negative, we all have the opportunity to educate ourselves and make a difference,” said Keys about her motivation behind launching the campaign. Check out Alicia Keys’ touching PSA for the EMPOWERED campaign below. For more information about the campaign, visit GreaterThan.org.