The Basics to Branding Yourself janda Wednesday, May 1, 2013 Credits & Debits, Your Money and You No matter what facet of the entertainment business you decide to dive in or any business for that matter, the solidity of your brand will always be what drives your business. Now it’s up to you to decide if your brand drives you toward success or if it takes your mission straight down the drain. Before you let others brand who you are and what you’re all about because believe me they will…take charge of YOU and who YOU are to them. So when it comes to your brand, before you put any foot forward, take heed to the tips below in an effort to put your best foot forward when it comes to establishing your brand. Define your brand What is it that you want to be known for? Be clear about what defines your brand. It doesn’t matter if you’re trying to attract media attention or get clients be clear about your mission and goals. Educate yourself and be knowledge about the field you’re embarking upon in an effort to increase your brand’s strength. Be in tune with your vision. Create Brand Awareness…Network, Network, Network Networking is one of the best ways to become known and gain more insight into the industry you’re interested in. Connect with other professional in your area of interest. Of course in this day and age social networking goes without saying. Just make sure that whether it’s Facebook, Twitter, or LinkedIn that they all represent your brand. Even if someone Googles you, make sure that the content they find is reflective of how you want them to perceive you and your business. You can also build your online presence with your own website or in some cases you can use a blog format. In addition to social networking, face to face networking is essential. It helps build trust, credibility and relationships. Attend industry related events and those where people you want to work with will be in attendance. Face to Face networking keeps you current, helps open doors for you and increases your rate of connections. So get out there and get your networking on! Practice (Implore) the 3 C’s Clarity, consistency and constancy are key when it comes to your brand. Not only should you be clear and concise about who you are but also about who you are not. Be consistent with promoting your brand across all communication methods you decide to use. Once you’ve stepped out let your presence be constant. Remain visible to your target audience. W hen it comes to building and nurturing your brand, remember it is the belief that you only get one chance to make a first impression. Only under rare circumstances do you get two, so make your brand count the first time around.
