Can A Horror Film “Scare” Students Into Paying Off Their College Loans? Ms. Bels Friday, May 10, 2013 5-4-3-2-1, The Script Do horror films have the capabilities to make people pay off their debt? A free educational program called SALT seems to think so. To help college kids understand the importance of paying off their student loan debt, SALT enlisted the assistance from the SS+K ad agency. SS+K was solicited to create a multimedia campaign that would empower young adults with the know-how to manage their debt. One project that is included in this campaign is a horror flick entitled “The Red”. “The Red” features a 20-something girl who becomes terrorized by red smoke. The smoke follows her at every turn, mirroring the financial strain of a post-college world. No matter how hard she tries, she realizes that there is no avoiding The Red. The only option is the face it. The smoke is supposed to represent “bad debt” or debt that is “in the red.” The film was directed by Borderline Films (Antonio Campos, Sean Durkin, and Josh Mond) and premiered in Chicago, Boston, Seattle, Tampa, and Washington, D.C.. These cities held the largest student population and highest percentages of students with student loan debt. Watch the film below: To find out more about the film, go to www.FaceTheRed.com.
