‘Rich Dad, Poor Dad’ Goes Digital w/New Interactive App Ms. Bels Friday, August 23, 2013 Power Moves, The Receipt via press release… The Rich Dad Company, founded by personal finance expert Robert Kiyosaki, today announced Rich Dad Interactive, a digital-focused brand that will provide the always-online generation with new ways to learn financial literacy. Most well-known for Rich Dad Poor Dad, the top-selling personal finance book of all time, Rich Dad will bring the time-tested lessons that have helped millions find financial freedom to new audiences via apps, games and interactive learning tools. Rich Dad Interactive’s first product, Clutch, a new take on the e-book format with a focus on visual and interactive elements, is planned for release on the Apple App Store in September 2013. Millions of Americans and people around the world, especially young people who face intense financial challenges today, haven’t been taught how to take control of their financial future,” said Robert Kiyosaki. “Through Rich Dad Interactive, we’ll provide powerful, fun, new ways to gain financial literacy.” “We’ve successfully spread the Rich Dad message through books and lectures around the world,” said Shane Caniglia, entrepreneur, President of Rich Dad and head of Rich Dad Interactive. “Studies show that as many as 80% of all online Americans aged 18 to 34 now have smartphones. Online-enabled devices have provided a great platform through which we can reach large audiences and distribute Rich Dad’s lessons in highly effective, interactive forms that are proven to increase retention.” To learn more about Rich Dad Interactive and view the “Open Your Eyes” trailer, please visit: www.richdad.com/interactive.
