Shaunie O’Neal & Simone I. Smith Partner Up for “Forever Shaunie” Jewelry Line Ms. Bels Monday, September 16, 2013 Power Moves, Trendsetters 1 Comment Shaunie O’Neal is taking that reality show money and diversifying her portfolio. After the success of the Basketball Wives franchise, she’s looking to create another hit in the fashion accessory industry. To do that, she’s partnered up with successful jewelry designer, Simone I. Smith. Simone is the wife of legendary hip hop rapper LL Cool J. The two has embarked on this new partnership to help bring more authenticity and originality back into the jewelry game. ‘Forever Shaunie’ encompasses its namesakes style by crafting statement pieces in 18 karat gold over sterling silver and encrusted Austrian crystals. Simone stated that she wanted to create the line because she’s always admired Shaunie’s fashion sense. Shaunie has been such a supportive friend and has beautifully worn pieces from my signature line, Simone I. Smith, as well as SIS by Simone I. Smith, which launched in Macy’s stores in fall of 2011,” says Simone. “Through our love and admiration for one another, we decided to create a special collection called ‘Forever Shaunie’ for SIS by Simone I. Smith. Each piece is inscribed with three powerful words that describes my friend – Loyal, Fabulous and Loving,” she added. Shaunie, herself, also often admired Simone’s style and strength during her fight against cancer. “Knowing that Simone is a cancer survivor and that I have lost someone very special to the fight of cancer, it was important to us that this line benefitted and empowered those going through that challenging time,” said Shaunie. ‘Forever Shaunie’ will also help others who are battling with this illness. In fact, proceeds from each sale will be donated to the American Cancer Society. The new jewelry line went on sale on September 1 on Macys. com. Here’s a first look at a few pieces… One Response kimberly burns Saturday, October 19, 2013 Although ,my journey seems to get harder and harder. With these two beautiful women ,sucessful in their careers, it has made me embark on different projects as well assupporting people who believe in life struggles, and succes . I support and adore the fine jewlery ,me being a entrepreneur for many years. Women like shaunie o’ neal and Simone smith a cancer survivor god bless you ,you are loved. I love your jewlery also spreading the word on good quality,fine taste abundance.i can go. I will end this on a good note coming from the industry as a hip hop back ground dancer and stylist LL cool J is one in a few we performed with ypu guys rock. Thanks for inspiring me dreams and prayers do come true.
kimberly burns Saturday, October 19, 2013 Although ,my journey seems to get harder and harder. With these two beautiful women ,sucessful in their careers, it has made me embark on different projects as well assupporting people who believe in life struggles, and succes . I support and adore the fine jewlery ,me being a entrepreneur for many years. Women like shaunie o’ neal and Simone smith a cancer survivor god bless you ,you are loved. I love your jewlery also spreading the word on good quality,fine taste abundance.i can go. I will end this on a good note coming from the industry as a hip hop back ground dancer and stylist LL cool J is one in a few we performed with ypu guys rock. Thanks for inspiring me dreams and prayers do come true.
