Xbox Goes Digital w/ New Street Wear Brand, Publik Trust Ms. Bels Thursday, November 14, 2013 Power Moves, The Runway, Trendsetters, What's Hot, What's Not (via press release) ATLANTA – (November 12, 2013) – Publik Trust, a new, evolved street wear clothing line launching in Spring 2014, that incorporates the changing look and demands of its consumers to provide a fresh modern edge to its fashion designs, today announced its partnership with Konsole Kingz, effective January 2014. Through this unique partnership, Xbox gamers around the world can purchase items from Publik Trust’s fashion lines through Ultrafresh, a virtual, urban fashion boutique available on the Xbox Live Marketplace, and deck out custom avatars in trendy looks that match gamers’ personal fashion styles. Since launching on Xbox in 2007, Konsole Kingz has sold more than 1.3 million virtual goods globally. “Publik Trust’s partnership was coordinated to launch at the same time as our debut fashion line drops in stores,” said Demetrius Tatum, founder of Publik Trust. “This virtual licensing agreement is great for a new brand like Publik Trust because it helps us cross into the gaming industry where we increase exposure and build brand recognition with a massive global audience.” To date, Xbox has sold more than 67 million consoles worldwide, and has several top fashion and accessory brands available in the Xbox Live Avatar Store, including: Adidas; Beats By Dre; Burton; Skull Candy; and more. In addition, Publik Trust has plans to create Xbox lounges within the stores of its key retailers for consumers to virtually dress and mix-and-match items from its collections while physically purchasing product. These lounges create a unique atmosphere for consumers and retailers to shop in a cutting edge environment where products can be selected and ordered or purchased on demand, and it’s as simple as a click. Publik Trust is positioned to become a global brand and is launching in 75 retail stores including: DTLR; City Gear; Wish Atlanta; Walters; Shoe Gallery; Fly Kix; Dope; and many others. The brand is a forward thinking company that creates unique designs ahead of emerging trends while preserving the fundamental street wear looks and movements that are a favorite amongst young adult males. Much of its inspiration is derived from Mumbai, India, which is known for vibrant colors, movement and chic shapes. “Through our early previews at industry related events and trade shows, items from the brand’s first collection have been well received,” added Tatum. “We’re ready to get our product in stores and available through Xbox’s Ultrafesh virtual boutique. This is a really exciting time and partnership for the Publik Trust brand.” Please feel free to reach out to Nicole Kazak, President – Kazak Media, directly via email, or at (813) 966-4314, to learn more about Publik Trust, its partnership with Xbox and Konsole Kingz or to receive images from the Spring 2014 collection. About Publik Trust PUBLIK TRUST, scheduled to launch in Spring 2014, is an evolved street wear clothing line that incorporates the changing look and demands of its consumers to provide a fresh modern edge. PUBLIK TRUST is a forward thinking company that creates unique designs ahead of emerging trends while preserving the fundamental street wear looks and movements that are a favorite amongst young adult males. Founded by fashion industry veteran, Demetrius Tatum, and headquartered in Atlanta, GA, the brand will have six collection drops per year. The brand’s inspiration is derived from Mumbai, India, which is known for vibrant colors, movement and chic shapes. PUBLIK TRUST’s brand icon, the elephant, symbolizes strength and power – two fundamental characteristics the clothing line strives to convey to its consumers. For more information visit: www.publiktrust.com (website coming soon). About Konsole Kingz Konsole Kingz is the leader in connecting the followers of the hip-hop lifestyle to the videogame world. Konsole Kingz has been a part of the Xbox LIVE® Marketplace since 2007 and has delivered content that revolves around celebrity gamers, the urban gamer lifestyle and Konsole Queenz. For more, please visit: http://konsolekingz.com Konsole Kingz, Konsole Queenz, and UGR are trademarks of Konsole Kingz, LLC, in the United States and/or other countries. Xbox® and Xbox 360® is a registered trademark of Microsoft Corporation in the United States and/or other countries.
