Sean ‘Diddy’ Combs’ Shaking Things Up Again with DeLeon Tequila admin Thursday, January 9, 2014 Power Moves, The Receipt “With Ciroc, we dated. Now with DeLeon, we’re married,” stated Combs in a recent interview. Yes, that’s right. Sean “Diddy” Combs is back at it again. His success with Diageo’s first premium vodka, Ciroc, proved that the man can market just about anything and make a huge profit. The announcement of his new partnership with Diageo puts him in a “true owner” position with the brand. With Ciroc, he only secured a joint marketing and profit-sharing agreement. But, his expertise and ingenuity with branding helped increase Ciroc’s annual sales volumes to favorable levels. Jose Cuervo was once distributed by Diageo, but contract expired. Diddy and Diageo is hoping to make DeLeon tequila a national and worldwide brand with this partnership.
