Music Review: @TyDollaSign – Beach House EP

I have been hearing Paranoid so much on the radio that it is sickening. Yet, I couldn’t get enough of its infectious chorus and foolhardy lyrics. Easily, Ty Dolla $ign had a hit on his hands. Even with the inclusion of his mixtapes, it made me wonder what his full-fledged bar coded project would bring. Since Beach House concept was reduced to an EP, I wonder how it would sound as a complete project. To be honest, outside of including both versions of Paranoid, this EP actually works.

Is it classic music? I don’t know. Is it something that will keep the lovers of ratchet, auto-tune infused jams entertained? I must give an emphatic “hell to the yes”.

Ty Dolla $ign isn’t trying to bring overly intricacies to the game; he is trying to take what is being used and bang out from his own perspective. “Or Nah” makes the most of his repetitive refrains of “or nah” as he asks questions about a woman’s loyalty, sexual gratitude, and even making cheese eggs. “Never Be The Same” is that slower paced jam that actually laments a lot of the madness that is celebrated in other songs. Regardless of whatever it is being talked about, Ty Dolla $ign makes the most of the situation. In short, Ty makes the most of infusing the ratchet-nasty-madness of the hood and puts it all into contagious melodious form.

The production is pretty good due to its varied nuances and the qualities in the composition. Young Chop does his thing with the typical flare that he offers on “Familiar”. “Wood and Leather”, however, has violin and string instrument elements added to the synthesized production. Yet, it is the elongated “Work” that shines among the rest of the selections with its beat switch up toward the end of the song. Regardless of if a listener can’t get with the craziness of the lyrics, they can at least appreciate the production.

It seems what Ty Dolla $ign is doing is riding the auto-tuned wave that he has made for himself. What he may lack in lyrical dexterity he easily matches with catchy words and infectious melodies. Plus, he is easily tapping a market that has love for the carnal and foolish. With a mix of songs made for the car and the club, Ty Dolla $ign can keep winning as long as he stays “ratchet classy” with his music. Meanwhile, listeners should just pop this in and do all the foolishness that the music can help influence.