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In a new campaign aimed to inspire, award winning singer/songwriter Emeli Sande’ has signed on to share her on journey. The Lincoln Motor Company has created a new brand content series which will feature seven African-Americans whose lives has inspired many. The series will feature each discussing their lives and experiences in love, entrepreneurship, and fulfilling dreams. Sande’ will be the first out of the group to share her story.

 

“My ambition in releasing music was never really commercial,” said Sande’. “The opportunities have been both incredible and humbling. I like working with people who inspire me, that I feel comfortable with and see what comes.”

 

Sande’s, along with the others, docu-style video will be featured on the Lincoln website at www.now.lincoln.com.

 

“As Lincoln continues to tell its reinvention story and attract a more culturally progressive luxury client, opportunities such as this continue to be of great importance,” said Shawn Thompson, Lincoln Manager, multicultural marketing. “These individuals have such inspiring journeys that quite frankly resonate with the brand attributes of Lincoln Motor Company.”

 

The docu-series will feature award-winning filmmaker Nelson George; award-winning director Kenny Leon; award-winning artist Danny Simmons; artist Afua Richardson; photographer Terrrence A. Reese; and acclaimed couture designer Bobby Joseph.

 

 

Photo Credit: Lincoln Motor Company