Twentieth Century Fox to Celebrate ‘Family Guy’ 13th Season w/ ROOK x Pacsun Collection

The hit animated series “Family Guy” will celebrate its 13th season on September 28 on Fox.  In honor of the new season, Twentieth Century Fox Consumer Products has partnered with ROOK and PacSun on a new clothing collection.

The ROOK x Family Guy Collection will embody the essence of both brands and remain affordable. The collection features new apparel and accessories adorned with characters from the series. Some of the fan favorites – Peter, Stewie, and Brian – will be placed on t-shirts and other fashionable items. One of the staple items will be the Family Guy bucket hat. Tees will retail for $27.95 and the bucket hat for $33.95.

According to the official press release, the inspiration for the collection came from the desire to fuse animation and apparel. ROOK x Family Guy fit the bill. The collection will be available on September 26 in select PacSun stores and online.

“Since we were young, Joe and I have always had a strong connection to animation and have been drawn to the artistic aesthetic of cartoons and the way they create a universe out of illustration,” said Jonathan Garcia, co-owner of Rook.

“Most of our grade school afternoons were spent going to each other’s houses to skate and watch cartoons, and not much has changed as we still gravitate toward animated film and TV, namely our all-time favorite, Family Guy,” added Joe King, co-owner and creative director of Rook.

“As the exclusive retailer for the ROOK x Family Guy collection, PacSun is excited to be working with America’s funniest family and ROOK, a brand we’ve been able to watch grow in the industry the past few years,” said Alfred Chang, SVP men’s merchandising and design. “With this new collection, we are bringing the irreverent humor of Family Guy and the artistic expression of ROOK’s brand persona to our customers throughout the country.”

About ROOK
ROOK is an action sports and streetwear company based in Los Angeles, California. Founded in 2009 by veteran graphic artists and childhood friends Joe King and Jon Garcia, ROOK is a brand defined by its art. ROOK’s goal is to create high quality, eye-catching and provocative products and designs that bring the artist out from behind the scenes. It is a celebration of talent, ambition and quality design created to recognize talented designers and inspire other artists to push the limits of design and their perception of what is possible.

About Pacific Sunwear of California, Inc.
Pacific Sunwear of California, Inc. and its subsidiaries (collectively, “PacSun” or the “Company”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of September 3, the Company operates 619 stores in all 50 states and Puerto Rico. PacSun’s website is www.pacsun.com.

About Family Guy
FAMILY GUY follows the adventures of an endearingly ignorant dad, PETER GRIFFIN (Seth MacFarlane), and his hilariously odd family of middle-class New Englanders in Quahog, RI. LOIS (Alex Borstein) is Peter’s wife, a stay-at-home mom with no patience for her family’s antics. Then there are their kids: 18-year-old MEG (Mila Kunis) is an outcast at school and the Griffin family punching bag; 13-year-old CHRIS (Seth Green) is a socially awkward teen who doesn’t have a clue about the opposite sex; and one-year-old STEWIE (MacFarlane) is a diabolically clever baby. Rounding out the Griffin household is BRIAN (MacFarlane), the family dog and a ladies man. FAMILY GUY is a 20th Century Fox Television production. Seth MacFarlane is creator/executive producer. Rich Appel and Steve Callaghan serve as executive producers/co-showrunners, while Danny Smith and Kara Vallow are executive producers.

About Twentieth Century Fox Consumer Products
A division of 21st Century Fox and recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Century Fox Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, the flagship studio leading the industry in supplying award-winning and blockbuster primetime television programming and entertainment content.

Source: Page Jeter, Roger&Cowan