Hyundai Taps Into Minority Female Market with #SmarterLiving Campaign [PHOTOS]

Last week, Hyundai hosted an event in honor of their new advertising campaign, “Hyundai Smarter.”   The event took place at The Estate in Atlanta and was attended, mostly, by women of color who makes most of the car buying decisions in their households.

Hyundai’s #SmarterLiving event was the kick-off to their new campaign which focuses on everyday women and issues they deem important.  A panel of distinguished women of Atlanta participated in the event: Shanti Das (Founder of Press Reset/Hip Hop Professiona), Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), Myleik Teele (Founder of Curlbox), and Marshawn Evans (Motivational Speaker).  All of the panelists spoke on their own experiences of making smart decisions while on the panel.

Attendees were treated, as well, to a special performance by Grammy Award-winning singer/songwriter Kelly Price.

Rashan Ali, Myleik Teele, Marshawn Evans, Shantis Das, Christine White and moderator Isha Sesay

Zafar Brooks (Director Diversity & Inclusion at Hyundai Motor America), Kelly Price, Clifford Franklin (Fuse Advertising), and James Andrews (True Story)

Over 150 guests were in attendance, which many were social media bloggers. Guests also took turns test driving the new 2015 Hyundai Sonata.

Spelman College received a $5,000 donation from Hyundai to go towards their STEM ambassadors program.

For more information on the #SmarterLiving campaign, visit www.HyundaiSmarter.com.