Why the Super Bowl is Big Business…

With over a billion viewers worldwide, the Super Bowl is a goldmine for companies and its host city. The level of exposure, physically and financially, is pretty major. Cities bring in millions and companies gain worldwide visibility.

This year, Phoenix, Arizona will host the annual football competition. To capitalize off of the event’s economic impact, Phoenix will be hosting a CEOs Forum. According to Ken Ungar, an Indianapolis-based sports marketing executive, 50 CEOs from across the globe will be in town the weekend of the game to discuss economic development and other ways they can leverage the state of Arizona and Phoenix to grow businesses. When this forum occurred in 2008, the city of Phoenix saw a thousand jobs and a huge economic impact as a result of their Super Bowl efforts.

The Super Bowl, as it pertains to advertising,  is another area of great importance.

Although it cost an estimated $4.5 million for a 30 second spot, the return for a company is well worth it. Studies show that 50% of people that watch the Super Bowl, watch because of the commercials. The anticipation built, before and after the game, gives companies insight on the effectiveness of their brand and its marketing strategy. Ungar explains that ads are worth it too because of the ads being played repeatedly by media outlets discussing which commercials were fan favorites.

To view Ungar’s view, click HERE!

About Ken Ungar:
Ken Ungar is the president and founder of U/S Sports Advisors, a national sports and entertainment marketing agency. Ungar, author of the book “Ahead of the Game: What Every Athlete Needs to Know About Sports Business,” has worked as a marketer, league representative, event promoter and business leader at the highest levels of professional sports, including baseball, basketball, football and motorsports. Ungar is an attorney, and in 2014, earned certification as a player contract advisor by the NFL Players Association.

Ungar’s media interviews have been carried by numerous shows and outlets, including ABC News, Advertising Age, Associated Press, Chicago Tribune, CNBC, CNN Money, ESPN, Forbes, Fox Business, Fox News, “Good Morning America,” Los Angeles Times, Marketing Daily, New York Times, Sports Business Journal, Sports Illustrated, USA Today, Washington Post and “World News Tonight.