To coincide with the 2015 YouTube Music Awards Show, YouTube has launched a new platform catered to helping artists maximize their YouTube experience. YouTube for Artists is a new initiative that will provide tools to help artists promote their music, sell merchandise, and grow their fanbase. One major benefit of YouTube for Artists is its Fan Funding feature. The goal of Fan Funding is to teach artists how to sell merchandise and promote shows using their YouTube videos. With Fan Funding, fans will be able to directly contribute money to your channel. For artists you have dreams of winning a YouTube Music Award, through the platform, there are also programs created to teach artists how to make that happen. To learn more about YouTube for Artists, visit YouTube.com/artists.