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‘Fresh Dressed’ Chronicles Hip-Hop Fashion From The ’70’s to 2000’s [TRAILER]

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5-4-3-2-1, Feature, Film & Television, The Script

The evolution and impact of hip-hop, urban fashion on the fashion industry will be reviewed in an upcoming film called FRESH DRESSED. The film will hit theaters and On Demand on June 26, 2015.

Directed by Sacha Jenkins, FRESH DRESSED will explore the history of urban fashion and its influence on the culture and high fashion. The film includes in-depth interviews with some of the most influential names in hip-hop and fashion: P. Diddy, Pharrell Williams, Andre Leon Talley, Karl Kani, Kanye West, Damon Dash and Nasir Jones to name a few.

Here is the films’ synopsis:

With funky, fat-laced Adidas, Kangol hats and Cazal shades, a totally original look was born—Fresh—and it came from the black and brown side of town where another cultural force was revving up in the streets to take the world by storm. Hip-hop, and its aspirational relationship to fashion, would become such a force on the market that Tommy Hilfiger, in an effort to associate their brand with the cultural swell, would drive through the streets and hand out free clothing to kids on the corner.

FRESH DRESSED is a fascinating, fun-to-watch chronicle of hip-hop, urban fashion and the hustle that brought oversized pants and graffiti-drenched jackets from Orchard Street to high fashion’s catwalks and Middle America shopping malls. Reaching deep to Southern plantation culture, the Black church and Little Richard, director Sacha Jenkins’ music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers and other industry insiders, such as: Pharrell Williams, Damon Dash, Karl Kani, Kanye West, Nasir Jones, and André Leon Talley. The result is a passionate telling of how the reach for freedom of expression and a better life by a culture that refused to be squashed, would, through sheer originality and swagger, take over the mainstream.

FRESH DRESSED, the Samuel Goldwyn and StyleHaul release, is produced by CNN Films and Mass Appeal. You can pre-order the film now at www.freshdressedthemovie.com for $12.99.

Stay up-to-date on the film by following their campaign on social media at #FreshDressed on Twitter (@FreshDressed), Instagram (@FreshDressedMovie) and Facebook (/FreshDressedMovie).