Brands are taking an artistic approach when it comes to marketing their products. Not only are beverage companies being more creative, but also alcohol companies as well. 1800® Tequila continues to celebrate the arts with their Essential Artists series limited-edition bottles. This annual series celebrates original artwork by artists who use non-traditional techniques or concepts to derive their art. Past artwork features in the series included works by Jean Michel Basquiat, Gary Baseman, Studio One, Shepard Fairey, and several others. This year, Keith Haring is the featured artists in the Essential Artists series. Keith Haring, who got his start creating subway and street murals, became renowned for his bright colors and bold lines in his public works, which often carried an important message. Throughout his short lived career, his public works of art adorned the streets of cities worldwide conveying messages that raised awareness about socio-political themes, such as AIDS, drugs and violence. 1800 Silver Tequila is made from 100% blue agave, the liquid is double-distilled and matured in American oak barrels for 15 days, then blended with a touch of aged reserves for added complexity. The result is a premium tequila with a smoother, more interesting flavor than most on the market. The limited edition 1800 Tequila Essential Artists series bottles (750ml/40% ABV) are now available in stores for $30.
