Retail ATMs Now Accepts Charitable Donations

For individuals who support various 501(c)(3) charitable organizations, you can now donate at your local convenient store or retailer.

The Alzheimer’s Foundation of America, The American Heart Association, The Humane Society, and several other organizations have partnered up with Payment Alliance International (PAI) on their new Digital Donations™ program. The program was designed to create efficiency – and expansion – in the way charitable donations are made. Through the Digital Donations program, ATMs will now give individuals more options to donate to their favorite charities.

In this day and age, it’s all about convenience. But, most importantly, there are worthy causes that can use more funding. John J. Leehy III, president and CEO of PAI, believes this program will allow retailers and ATM operators to get involved and help push the fundraising efforts of these organizations.

“There are so many worthy causes that deserve our support. Now retailers and ATM operators have an efficient way to get involved and really do some good. Adding the Digital Donations technology to ATMs is a game changer for everyone involved. “There are so many worthy causes that deserve our support. Now retailers and ATM operators have an efficient way to get involved and really do some good.”

Of course, many financial institutions implemented ATM-capable donations several years ago. However, there are many retail locations and mom-and-pop shops that do not carry Wells Fargo, Bank of America, or Chase ATM equipment. Instead, gas stations and places similar carry PAI-distributed machines.  The Digital Donations expansion will allow many more consumers – especially those in rural areas – the opportunity to help support the cause of their choice.

For consumers who are unsure of how this works, participating ATMs will list up to seven charitable organizations on the screen. Consumers can choose a charity or simply click “No Thanks”. There will also be preset donation amounts listed from $2.00 up to $50.00. Once a donation is made, a receipt is printed listing the transaction. Receipts can be saved and used for future tax purposes.

To find out what ATMs and organizations are participating in the program, check out www.digitaldonations.org.

Payment Alliance International (PAI) is one of the nation’s largest deployers of ATMs, provides ATM processing and maintenance services, ATM equipment sales and support, and ATM branding programs.