Rihanna Taps Into Her Inner Marilyn Monroe for New Fragrance Campaign

When other names don’t come to mind, why not use a nickname!

Twenty-seven year old pop star, Rihanna, will be using her public moniker “RiRi” for new fragrance. The energetic, fun and flirty bad gal is expanding her perfume empire with a “fun, fruity, and floral” scent that fans will hopefully love.

In a recent promo picture released on Rihanna’s Instagram account, the singer is taking a softer approach this time. She’s using pink as the focal color and a Marilyn Monroe-inspired look for the campaign. The perfume is reported to include passion fruit extract, rum absolute, sparking cassis, and Italian mandarin.

Also, hints of Japanese Honeysuckle, Orange Blossom, Exotic Jasmine, Pink Freesia, Madagascar, Vanilla, Warm Skin Musk and Indonesian Sandalwood all round out this product.

“RiRi” will be available in September 2015.