Jay Z’s partnership with Bacardi’s cognac, D’USSE, has proven successful since endorsing the liquor in 2012. From the launch of the cognac at Jay Z’s 40/40 club to hundreds of nightlife venues later, D’USSE is now a popular social drink choice that has shelved competitors in the world of cognacs. For the 2015-2016 NFL season, D’USSE Cognac is tapping into the sports arena by hosting several exclusive viewing events across the U.S.. Last Thursday (Oct. 15), D’USSE created the perfect sports-viewing experience as the Atlanta Falcons took on longtime rival the New Orleans Saints. The event was held at Tip’s new spot Scales 925. Guests were treated with an open D’USSE VSOP bar, which included specialty cocktails The Sidecar, The Vintage, and The Perfect Pour. Cohiba brand cigars were also stationed on the restaurant’s rooftop to help guests pair their D’USSE with the perfect cigar. To top off the night, DJ Cashflow rocked the 1s and 2s and guests were able to capture the moment at the #DUSSELounge social media photo booth. Check out a few photos from the event:
