BACARDÍ ‘Untameable Artist’ series went underway this past Friday in Los Angeles. Its featured artist was one of the hip-hop’s hottest in the game, Future. The Atlanta-based rapper has had an explosive year with two No. 1 Billboard albums, a successful tour alongside industry friend, Drake, and is rumored to also release another project before the year end. In addition, Future is honing in on his fashionable side with the launch of his own hat line. As part of his launch celebration, which was produced by Noisey (VICE’s music and culture site), Future’s ‘Untameable Artist’ appearance was deemed the House of Future in honor of the new hat collection. The BACARDÍ Untameable Artist series, which also features AlunaGeorge, Run The Jewels and Lolawolf, was created to unveil the personality behind the artist and involves a series of house parties taking place across the country to unveil their new passion projects. Check out an exclusive recap of the event and hear Future talk about the hat collection. Future Discusses What Inspired the Hat Line Photo/Video Credit: Bacardi
