Tidal Loses Another Executive…

Jay Z and Vania Schlogel speaking at the Clive Davis Institute at NYU. (Photo credit: AintNoJigga/Tumblr)

Jay Z’s “Tidal” streaming service is experiencing more organizational changes. The New York Times reports that the company’s Chief Investment Officer, Vania Schlogel, has resigned. This is one of several executives who have stepped away since Jay Z acquired the company. By the way, Vania Schlogel is also the Chief Investment Officer over at Roc Nation.

Now, the question is whether this will continue to slow down the growth of Tidal. Celebrated entertainers such as Rihanna, Nicki Minaj, and Madonna are all invested in the company. But, will these executive departures have an effect on the artists as well?

In September, Tidal reached one million subscribers. Despite the streaming service monthly fee of $19.99 for high-quality audio, Tidal may stay afloat due to the exclusivity of certain music, videos, and live streams (like the ‘Tidal X: 1020’ concert). It will be may be difficult, however, to compete against Apple and Spotify and their ever-changing technological advances and services. Some say that to Jay Z’s benefit, this may be a great time to use his industry connections and be more strategic on how his Tidal artists leverage their fan base.

During an appearance on Jimmy Kimmel recently, Jay Z was hesitant to answer questions regarding Tidal. To any investor, this would not be a good sign.