The scheduling app for Instagram posts, Latergramme, recently shared a few tips on IG bios. They say that crafting a good Instagram bio that is relevant, engaging, and specific to your brand is key to capturing your audience and getting your community to engage with your website and business. We ourselves have revised our StacksMag bio several times in effort to bring forth the right message to our new followers. So, we thought it would be great to share their 5 Things to Include in Your Instagram Bio. 1. Contact name and information, like your email address and location. Include your full name or company name along with a way to contact your business in your bio. The contact information could be an email address, company location, or telephone number depending on how you want your community to get in touch with you. 2. Your website, blog, or links to a specific post or product. Add your brand website to your bio in the area for the URL. If you have a specific article or link you want to track and/or promote, you can switch out your website homepage link with the specific URL to the page that you want followers to click on. You can also add a shoppable link to a specific product and details for any upcoming promotions or sales, and tell followers that the link to shop or learn more can be found in your bio. 3. Social handles for other social profiles. Including the username for any other social channels you want to promote is a great way to get your Instagram community to connect with you on other platforms. Keeping your social handles fairly consistent makes it easy for followers to connect with you on other platforms. Include your username for platforms such as Snapchat, Twitter, Facebook, or Pinterest. 4. Branded hashtags or hashtag contests. If your brand has it’s own hashtag, be sure to add it in the bio so your community knows how to tag their photos. This way, you have the ability to collect user-generated content to repost at a later date by searching the hashtag. You can also add the hashtag for a contest or time stated campaign that you’re hosting. 5. Emojis Include emojis in your bio to share a bit more personality with your Instagram community. Adding emojis to your Instagram bio makes your brand memorable, as a pop of colour via icon expression stands out more than simple text. Emojis are the closest thing to visual expression that there is in the app, and a few emojis can go great lengths in attracting the attention of followers. Check out Latergramme’s examples here. Having the proper information in your bio will help your business tremendously. The goal is to make sure followers know who you are quickly and efficiently. Think of it as your insta-pitch!
