Beyoncé is about to get chicks to finally hit the gym. Worldwide superstar Beyoncé launches new athleisure brand, Ivy Park. Ivy Park is a collection of sportswear – from footwear to accessories – that embraces the lifestyles of fitness, dance, and sports enthusiasts. The collection is said to merge fashion with the best in technical innovation. Beyoncé teamed up wit Arcadia boss Sir Philip Green in October 2014 to establish this brand. Ivy Park has over 200 performance wear options and will be offered to the public on April 14. Topshop, Selfridges, Nordstrom, Net-A-Porter, and JD Sports are the initial retail outlets selling the brand. For more information on the brand, visit www.ivypark.com.
