By: Jing Yang, contributing intern (@jing5233) Using foundation should be the most important step in putting on make-up. Just like establishing a building, if you choose a right foundation for your skin, you build a perfect base for your building. I am Chinese, and nearly all Chinese people have very similar skin color. Therefore, when I was in China, I found out that all brands will provide their customers with three different foundation colors at a minimum. But when I came to the United States, a country filled of people from multiple race backgrounds with different skin colors, I realized that just three foundation colors can never satisfy American customers’ needs. Last semester, in one of my major courses – Cross Culture Journalism – we have a group assignment, and in this assignment we were asked to find some culture jam in media. Some students in my class found out that many brands will make advertisements to advocate that they offer more than 10 foundation colors. But in fact, they would not produce so many colors because some colors didn’t have huge customer market. However, it would be unfair for those people, whose skin color can not match those popular foundation color. After doing some research on the Internet and consulting some of my American friends, I found some brands, which offered their customers many different foundation colors. Photo credit: Faceatelier.com The first brand I recommend is Ultra. This brand is also popular in China in recent years. As you can see, it offers 16 different foundation colors to their customers. Moreover, the price of this brand is not so high, many young people can afford it. But I still think these 16 foundation colors can not satisfy their customers’ needs. As you can see with the dark colors, they are so different from each other, which makes it hard for people with a dark skin color to find their foundation. Then comes to the second brand I recommend: MAYBELLINE Fit Me Matte+ Poreless Foundation. This foundation is so cheap, and you can buy it in every market and Walmart. MAYBELLINE provides 24 different colors for their customers and all these colors are similar, which makes it easier for customers to choose the right color to match their skin. Photo credit: Ulta.com Photo credit: Paintandpowderstore.com To be honest, I didn’t hear about this brand before, but when I did the research on the internet, I was very surprised to see that this brand can provide so many different colors to their customers. According to Graftobian’s Hi-Def Glamour Crème’s website, this foundation’s inspiration came from an industry brand. At the 2013 New York make-up show, this foundation amazed many people. Hopefully, my article can give you some suggestions on how to find the best foundation for you!
