West Coast rapper YG inked a multi-million dollar label deal for his 4Hunnid Records label. The deal is with Interscope and the beginning of some amazing projects for the young boss. The 26-year-old has been in the game for 6 years and has dropped two albums, My Krazy Life, and the most recent Still Brazy. His experiences as an artist has given YG the ability to understand what the industry needs. With the assistance of business partner Brandon Moore, YG’s 4Hunnid label is ready to sign up-n-coming talent and provide life-changing opportunities. YG tells Billboard that 4Hunnid will be a family environment. Each person working for the label will have a specific purpose, as he will serve as CEO and creative director. It’s certain people that’s been around since we came in the game. They been around from that time doing certain little things, watching how we move, watching how we do things and they learned so we bringing them along with us. We about the people so we’re trying to uplift one another ‘cause that’s really how you gon’ have some real shit. We trying to do it like we on some Roc-A-Fella shit. 4Hunnid Records President Brandon Moore, Interscope President Of Urban Music Joie Manda, 4Hunnid Records CEO YG and Interscope CEO John Janick.(Photo credit: Matt Hobbs of Vital Films) When asked about how 4Hunnid will differ from other labels, YG stressed that the label will be more hands-on. The goal is to help artists build their brand and learn the business. We different. We 4Hunnid, you know. We like red. [Laughs] We from the West Coast. Like I don’t think nobody could get it how we tryna do it on the West Coast. Ain’t nobody did especially in artist relations. We ain’t f–kin with you if we feel like you can’t be around for 20-plus years. It’s a lotta other artist-owned labels who want artists with hot singles like for right now and that’s cool because that’s the easy money but we getting brands. We teach artists how to build brand and be businessmen and business ladies. It’s just bigger than being an artist and putting out an album. I know there’s a lot of motherf–kers who ain’t taking the time out to spend with their peoples and break shit down from the bottom with them about all of this type of shit. In the record business, if you sign an artist that don’t really know too much about the business, you can really get over on them in a lot of different ways so it’s a lot of people that don’t give artist the game because they’re trying to make the most money in the fastest way off their artists. They ain’t trying to be business partners with their artists. We bring that to the table. As far as the type of artists he’s looking for…YG wants superstars. Not like him, but instead with their own uniqueness. It all starts with the music. I got homies that’s trying to be artists so we do certain things with the homies ‘cause that’s how we rock — from the ground up. I put my people in situations like if that work out, that work out but we out looking for superstars so it all start with the music. You gotta have the music and then you gotta have potential star power. Then you gotta represent something different that YG don’t represent because we all can’t be doing the exact same shit. Read the full interview here…
