Lebron James is investing in entrepreneurs in a new CNBC show called “Cleveland Hustles.” James, who is the show’s executive producer, is injecting life into four businesses in the Gordon Square community in Cleveland, Ohio. The businesses range from leather bags to bagels. Cleveland Bagel Company, for instance, is looking to expand its brand outside of Cleveland. With the help of James and the show, the owners are hoping that this can attract some national attention. On one episode, Geoff Hardman and Dan Herbst, the owners of Cleveland Bagel Co., get a surprise call from James. On the call they urge James to stop by for a bagel. The NBA star asked if they made one with cinnamon and sugar. Their reply, “We do now.” Catch “Cleveland Hustles” on CNBC on Wednesday at 10 p.m. ET.
