Beyoncé is rumored to be venturing into the tech world. Mrs. Carter’s Parkwood Entertainment is said to have invested $150,000 into Sidestep, an app that makes it easier for fans to purchase merchandise at events. It is said that Sidestep caught the attention of Beyoncé while on the Formation World Tour. By investing in Sidestep, Beyoncé may also be helping artists to be able to make more money from their work. With streaming revenues very low for artists, merchandise sales generate much of the money for artists, though the obstacles to merchandise purchasing such as long lines and the desire to actually see the concert or event rather than shop can prevent artists from taking in as much as they could. (via TheGrio ) With the Sidestep app, users can also buy merchandise early and pick up their items at the event or delivered to their home.
