Shaq has turned his love for donuts into full-on ownership.

NBA legend Shaquille O’Neal has announced that he is now the owner of the Krispy Kreme restaurant on Ponce de Leon Avenue in Midtown Atlanta.

Per the AJC…

O’Neal, who has previously admitted to loving Krispy Kreme doughnuts, has compared his visits to the restaurants to a kid’s experience in a candy store.
“In addition to Shaquille’s status as a sports and entertainment icon and businessman, he is known for spreading joy, which aligns with our positioning and mission,” said Tony Thompson, president and CEO of Krispy Kreme Doughnuts. “We are confident this partnership will have a big impact for us in Atlanta and around the world.”
O’Neal will also assume the role of a global spokesman for the doughnut company.
“Krispy Kreme prides itself on spreading joy and supporting local communities, and that’s a cause that I am thrilled to be a part of,” O’Neal said. “Our goal is to help people find their happy place, and what better way than with a box of delicious Krispy Kreme doughnuts.”

To help celebrate Shaq’s latest venture, Krispy Kreme will launch its #ShaqOrTreat promotion on Oct. 28. Individuals who use the hashtag on social media will be eligible to win various prizes and merchandise autographed by Shaq. The contest will end on Halloween day, Oct. 31.