AT&T is now the largest cable TV company in the U.S. The company acquired Time Warner and its satellite TV subsidiary, DirecTV, for a whopping $85.4 billion. With the acquisition, AT&T now has more than 25 million paying account holders that are immediately seeing service and cost changes. On Monday, AT&T announced the forthcoming launch of DirecTV Now, which is scheduled to launch before year end. “We’re extending our entertainment portfolio for those who value premium content but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” said John Stankey, CEO of AT&T Entertainment Group. “Our new customer-centric offers show that mobility and entertainment are better together.” DirecTV Now will start its subscription packages at the LIVE A LITTLE $35 per month package, which includes 60-plus channels. Other packages being offered are: JUST RIGHT ($50/month for 80-plus channels), GO BIG ($60/month for 100-plus channels), GOTTA HAVE IT ($70/month for 120-plus channels). Subscribers who enjoy HBO and Cinemax can also upgrade their packages with these specific channels at just $5 per month. Source: Billboard
