On Wednesday, November 9, Pharrell Williams and label partner, Nigo, hosted the official grand opening of his Billionaire Boys Club flagship store in New York City. The flagship store stocks BBC apparel, as well as, other brands such as Fenty by Puma, Timberland, Yeezy. The store also carries Pharrell’s latest collection the HU [Health Ultimatum] adidas Original. The HU collection is “something for the people,” states Pharrell in a recent interview with Billboard. “While we made creative, interesting, cool technology that services the body. That’s what HU stands for [Health Ultimatum]. [I’m asking,] ‘How can we strive for betterment in our work?’ That’s why you see all the different colors and languages. We’re ultimately trying to bring people together.” Besides the HU collection, the Billionaire Boys Club EU’s Pre-Spring ’17 collection will soon be available in-stores and online. Below are photo images of the new line. For more details, visit www.bbcicecream.eu.
