Music, sneakers, fast food and now hair care. Rick Ross is showing a lot of label CEO’s how to triple your stacks. Last night, Rick Ross celebrated his latest business partnership with a party at his Fayetteville, GA estate. The ocassion was to spread some holiday cheer to local influencers, but also to announced that he’s teamed up with the RICH Hair Care brand. The brand is a luxury hair care line that offers various products from shampoos to curl enhancing cream. These products cater to women and men. Rick Ross understands that the beauty business is major. This is why he’s onboard to help develop and expand the RICH Hair Care brand. “This is an amazing new venture for me, and one that I am most excited about. Beauty and Hair care are both huge markets” says Rick Ross. “I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership. I’ve always been asked about my beard, hair care and what I use to take care of myself. It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care. I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand.” Rick Ross’s latest venture comes soon after he announced his investment into Checker’s/Rally’s franchise. Recently, the Miami-native revealed the name of his ninth studio album, Rather You Than Me, which will be released under EPIC Records. To find out more about the hair care products, visit www.richhaircare.com. Here are a few photos from the event: L to R: Indrek Lohmus (CEO, RICH Hair Care), Will Kurik (CCO, RICH Hair Care), Rick Ross, Erkki Lohmus (CFO, RICH Hair Care), Toivo Promm (Logistics Director, RICH Hair Care) Rick Ross & RICH Hair Care CCO, Will Kurik Photo credit: The Chambers Group
