Oprah Winfrey showed us how to lose weight through Weight Watchers. Now, the media mogul want to show us what to eat. Oprah Winfrey is partnering up with Kraft Heinz to start her own refrigerated meals product line. The meals will be called Mealtime Stories and will be nutritious, ready-to-eat refrigerated dishes. The major influence of Oprah Winfrey helped save the long-suffering Weight Watchers, Inc. Now, Kraft is probably aiming to increase Mealtime Stories’ revenue in the same way with the marketing queen herself. Ironically, Weight Watchers was once owned by Heinz, but later sold the company to Artal for $735 million. Heinz then acquired Kraft Foods, a deal that was concocted by billionaire Warren Buffet. Kraft Heinz continues to make a line of frozen meals and desserts called Weight Watchers Smart Ones under a licensing agreement. With Winfrey’s help, Kraft’s refrigerated meals – like Mealtime Stories – will boost in popularity. Photo credit: @OprahWinfrey on Instagram
