La La Anthony is gearing up to take over the reality television world with a new production deal with ITV America. Anthony’s LaLaLand label has signed on to develop several series focusing on the urban, music, and pop culture realm. For starters, Anthony is producing a hip-hop docuseries, according to Deadline. The series will give viewers an in-depth look into the business side of New York City’s hip-hop scene. The show will be co-produced by Timbaland and Leftfield Entertainment/ITVA prodco Leftfield Pictures. Additional projects for the group – that are currently in development – are scripted series, documentaries, live-events, and true-crime programming. “I’m beyond excited to be partnering with Leftfield and ITV America,” Anthony said. “I have a long history of working with David George, and I truly feel this company will help bring my ideas to life.” Added Leftfield Entertainment CEO David George: “I’ve known La La a long time, as a friend and colleague, and she is one of the hardest-working, most driven and connected people in our business. We’re thrilled to be deepening our relationship with La La and to take her inspiring voice and entrepreneurial fierceness to multiple genres and platforms.” La La Anthony has had her own fair share of television work, which include “La La’s Full Court,” “Power,” “Unforgettable,” and most recently “The New Edition Story.” ITV America is responsible for several notable TV series like “Cutting It In The ATL,” “Real Housewives of New Jersey,” “Hell’s Kitchen,” “Cake Boss,” and many others.
