The people are still checking for “Love & Hip Hop: Hollywood” apparently. Monday night’s season 4 premiere landed the franchise at the top of the list of cable television shows for the 18-49 crowd. The VH1 series scored a 1.2 rating and pulled in 2.29 million viewers. The Hollywood gang of characters were able to engage viewers who were patiently awaiting their wicked return. However, season 4’s numbers are less celebratory than the show’s season 2 (3.6 million) and season 3 (2.5 million) viewers that tuned into the kick-off episodes. What’s to blame for the decreasing viewership? Is the market oversaturated with reality shows? Are the talent/cast not bringing enough drama to the show? Or do current cast (and potential cast) members share so much of their lives on social media, that by the time the show airs, most people are over it? Nevertheless, millions of viewers means there are folks that remain loyal to the show. “Love & Hip Hop: Hollywood” premiere episode featured new and old rivalries between Hazel-E, Teairra Mari, and Masika Kalysha. Ol’ Hazel-E came back to show the town who’s boss, even if it meant throwing a drink or three. The only friend she seems to have right now is Nikki Baby. New faces to the script is Fetty Wap’s baby mother Alexis Skyy and a fashion stylist name Zell Swagg. They came to stir the pot with a few cast mates. Other additions to the bunch is singer Brooke Valentine and Keyshia Cole and her estranged husband, Daniel Gibson. Brooke and Keyshia are experiencing man problems, but it’s only Keyshia that seems to be focused more on the music. Don’t worry, Ray J, Princess, Lil Fizz, Moniece Slaughter, and Safaree all return this season for the f**kery. In case you missed it, check out the full premiere episode HERE.
