Famed film producer Will Packer is making major moves in the film and television realm. Recently, it was announced that Packer has partnered with Discovery Communications and Universal Pictures to form Will Packer Media. The new media company will develop, produce, and brand television, digitally scripted and unscripted content. Will Packer Media is also producing short-form content targeted specifically for millennials. Packer and Discovery’s portion of the multi-media agreement will include a first-look deal with OWN, which will provide scripted content for the network. OWN’s move to increase its scripted content comes shortly after an announcement surfaced about Tyler Perry’s pending departure from OWN. “We are creating a new model for content production that sees TV and digital as equals, and combines the best of storytelling and brands for an underserved audience,” Packer said. “As the media industry continues its rapid transformation, and as younger, more diverse viewers seek to be nourished by content across all screens, it’s more important than ever to have a direct line to the most creative minds in the business,” said David Zaslav, President and CEO, Discovery Communications. Will Packer Media is a separate entity from Packer’s longstanding Will Packer Productions. Will Packer Media will house offices in New York, Atlanta, and Los Angeles. Read more HERE!
